Not to mention when done poorly, it can actually work against you. At its worst, it can feel like nails on a chalkboard: cheesy, disconnected, and inauthentic.
However, video marketing done well is cinematic, immersive, and feels like a home run.
In recent years the world came to a halt and catapulted us into a digital age we assumed was five to ten years out.
With hundreds of thousands of businesses marketing their services online, the consumer now makes a decision based on the limited information provided to them. Consumers know almost nothing about who they are dealing with or what they care about and yet must decide who is most qualified to help them.
We started encouraging business owners to get in front of a camera and share their stories, with the intent of establishing personal connections by giving a glimpse into their lives.